Client

Sons of Promise

Overview

Sons of Promise is a nonprofit organization committed to fostering biblical principles of Manhood. Their mission is to instill character education and development based on Biblical Manhood, serving men of all ages.

This project aimed to create a brand identity that communicates integrity, honor, and purpose, establishing Sons of Promise as a leader in biblical manhood and servant leadership.

Scope of work

Brand Strategy
Logo Design
Brand Guidelines
Website Design
Social Media Design
Print Design

+95%

consistency in brand usage across all departments

+40%

boost in landing page conversions after rebrand

+55%

increase in social media engagement on branded content

+34%

higher CTR on paid campaigns using new visuals

Start with visual mood boards

We developed three mood board options to explore distinct visual directions for the brand. Each option reflects the core values of Manhood, Integrity, and Purpose.

The winning board emphasizes traditional values with a classic, timeless feel, and luxury look.

Exploring logo concepts

The logo design process involved several sketches and concepts, focusing on symbols and typography that represent biblical manhood.

We explored various designs to capture the essence of integrity and leadership, refining our approach based on feedback and alignment with the brand’s mission.

Final logo and brand style guide

The final logo encapsulates the brand’s core values with a clean and impactful design. The comprehensive brand style guide ensures consistency across all marketing channels, providing detailed guidelines on logo usage, color schemes, typography, and other visual elements.

Branding applications

The brand identity was applied effectively across various mediums, from print to digital. The consistent use of the brand elements reinforces recognition and maintains a strong, cohesive presence in all marketing materials and platforms.

Lead magnet

We developed a downloadable resource tailored to the target audience, resulting in significant growth in the organization’s email list. This lead magnet effectively engaged users and expanded the organization’s reach.

Social media design

Custom social media graphics were designed to align with the brand’s identity, enhancing engagement and communication on platforms like Facebook and Instagram. The designs reflect the brand’s values and foster a strong online presence.

Website design & development

The website design integrates the brand identity seamlessly, offering a user-friendly experience that effectively communicates the organization’s mission and values.

The site serves as a central hub for information, resources, and engagement, supporting the overall branding strategy.